Adele is a strategic communicator and marketer, most recently as the General Manager of Destination and Marketing for Wellington Regional Economic Development Agency. Previously, Adele has held senior marketing and communications roles at Loyalty, Clicksuite, Transpower and Meridian Energy. It was at Meridian Energy that Adele first started working with Project Crimson, instrumental to signing Meridian Energy as Project Crimson’s Principal Sponsor for 6 years. Since that time Adele has been a passionate supporter of Project Crimson’s work, and we’re delighted to formally cement that enthusiasm, by welcoming Adele to the Trust in 2017.
A passionate, born and bred Wellingtonian, Adele can often be found running trails around the city with her black labrador called Rocket, as well as mountain biking, gardening (slightly obsessively) and drinking Ata Rangi wine (occasionally obsessively). Adele is particularly proud of her climbing rata which now flourishes in her Karori garden.
Says Adele, “I’m chuffed to be joining the Project Crimson Trust as an active supporter rather than supporting from the sidelines, which I’ve done for a few years. I’m looking forward to making a positive contribution to an area I care deeply about, along with the added bonus of working with people who probably won’t get bored of me talking about my garden.”