It’s a popular image of the New Zealand summer, when pohutukawa and rata are bursting with blossom. Yet by 1990 it was clear that these trees could become wiped out in some parts of the country. Project Crimson, in partnership with the Department of Conservation was established to fight for their survival.
Project Crimson is a leading conservation organisation, with support from our fantastic partners and the help of thousands of New Zealanders around the country. These people believe that pohutukawa, rata and many other natives we enjoy in New Zealand, are an essential part of who we are.
Trees That Count aims to create a powerful movement of New Zealanders of all ages, social groups, cultures and abilities to plant millions of native trees to help mitigate the pressing problem of climate change. It is about planting trees that count – for climate change, biodiversity, and restoring and enhancing our natural environment.
Four New Zealand schools are chosen each year to have their grounds improved and enhanced through the implementation of their ideas, be it a lizard garden, a substantial native planting, creation of our outdoor classroom, creating bird habitats or all of these and more! It’s a prize worth $10,000 and all New Zealand primary and intermediate schools can apply.
Project Crimson managed the Living Legends project which was set up in 2011 to celebrate and leave a legacy of New Zealand’s hosting of Rugby World Cup. Over 3 years, 170,000 native trees were planted across 17 locations throughout New Zealand, each one dedicated to a regional ‘Rugby Legend’ who was selected in 2011 by their provincial rugby union.