TRANSFORM & INSPIRE
We manage conservation programmes for restoration, environmental education and climate change
RENEW & RESTORE
We work with New Zealanders to renew and restore our precious ecosystems
ADVOCACY & RESOURCES
We plant all native tree species but advocate and provide resources for pōhutukawa and rātā

30 years at the heart of protecting and restoring New Zealand’s native trees

Project Crimson Trust is a trusted environmental charity making a difference through large-scale native tree restoration projects around Aotearoa. Initially focused on the protection and renewal of pōhutukawa and rātā, our work expanded in 2016 to include all native tree species through our programme, Trees That Count. With support from our fantastic partners and the help of thousands of New Zealanders around the country, we’re making it easy for Kiwis to connect with nature and make a difference for the future.

Our Projects

Trees That Count is bringing together business, community and everyday Kiwis to help plant millions of native trees around Aotearoa. It’s about planting trees that count – for climate change, biodiversity, and restoring and enhancing our natural environment. They run the country’s only tree marketplace, enabling individuals and businesses to fund or gift native trees online which are then given free to planting groups across New Zealand. 

Project Crimson was a proud partner in the TREEmendous programme from 2008 through to 2020. Working with TREEmendous sponsor,  the Mazda Foundation, we helped 53 schools from the top of the North Island to the bottom of the South, create amazing native gardens and outdoor classrooms. Over 39,000 native trees were planted thanks to TREEmendous and the passionate schools, families and communities that pitched in throughout New Zealand.

Project Crimson managed the Living Legends project to leave a legacy which celebrated New Zealand hosting the Rugby World Cup. From 2011-2014, 170,000 native trees were planted across 17 locations throughout New Zealand, each one dedicated to a regional ‘Rugby Legend’ who was selected in 2011 by their provincial rugby union.

Our Crimson Trails highlight ‘the best and the most beautiful’ of the wonderful walks, hikes, and drives throughout New Zealand.  Take a look to see if there are any trails in your area.

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Our Partners & Supporters