TRANSFORM & INSPIRE
We manage environmental programmes for biodiversity, restoration and climate change
RENEW & RESTORE
We work with New Zealanders to renew and restore our precious ecosystems
ADVOCACY & RESOURCES
We plant all native tree species but advocate and provide resources for pōhutukawa and rātā

30 years at the heart of protecting and restoring New Zealand’s native trees

Project Crimson Trust is a trusted environmental charity making a difference through large-scale native tree restoration projects around Aotearoa. Initially focused on the protection and renewal of pōhutukawa and rātā, our work expanded in 2016 to include all native tree species through our programme, Trees That Count. With support from our fantastic partners and the help of thousands of New Zealanders around the country, we’re making it easy for Kiwis to connect with nature and make a difference for the future.

Our Projects

Trees That Count is bringing together business, community and everyday Kiwis to help plant millions of native trees around Aotearoa. It’s about planting trees that count – for climate change, biodiversity, and restoring and enhancing our natural environment. They run the country’s only tree marketplace, enabling individuals and businesses to fund or gift native trees online which are then given free to planting groups across New Zealand. 

Our fundamental objective is to increase native tree planting in New Zealand to enhance our unique biodiversity, by connecting funders and financial capital to planters throughout the country to enable their planting efforts. We do this at a community level with our Trees That Count marketplace which connects individual funders to small planting projects.

We’re now looking towards incentivising investment into large and iconic planting projects, where we will enable native tree planting at greater scale and greater pace.