Working with New Zealanders to renew and
restore our precious ecosystems

We work with organisations, schools, iwi, communities and individuals throughout New Zealand through our restoration and environmental education programmes, and we advocate for our hero species pōhutukawa and rātā.

It seems hard to believe now, but in 1990 the future of pōhutukawa was uncertain. Project Crimson was established to protect and restore these beloved trees to New Zealand’s forests and coastlines.

Led by a bunch of enthusiastic and committed volunteers, Project Crimson initially set out to replant areas of the Northland coastline with pōhutukawa. Such was the success of that initial work, our mandate broadened to a national focus, to include rātā, and now to champion the planting of all native tree species.

Project Crimson has played a major role in turning around the health of the metrosideros species, but our beloved pōhutukawa and northern and southern rātā remain under threat today from myrtle rust and the ongoing impact from possums. Work also remains to be done to restore the Bartlett’s rātā species, with very few adult trees known to be in survival.

Through our flagship programme Trees That Count, we’ve committed to helping Kiwis plant millions more native trees, of all species, as a way to fight climate change, strengthen ecosystems and grow healthier communities everywhere.

In 2015 we received the annual Green Ribbon Award for protecting our biodiversity, awarded by the Ministers of Conservation and Environment.

Our Mission

New Zealanders actively connected to nature and contributing to healthy and sustainable ecosystems

Our Goals

  • Making it Easy – New Zealanders have the tools and knowledge and resources to plant and care for native trees
  • Inspiring the Young – Children experience, understand and act to protect their natural environment
  • Saying it with Trees – We stimulate a cultural shift where planting/gifting trees for occasions becomes the Kiwi thing to do. From large scale corporate investment into tree planting through to acknowledging the work of grass roots organisations and ‘backyard’ planting.

Our History

The initiative for Project Crimson grew out of a Forest Research Institute investigation (1989) into the health of pohutukawa. Scientists discovered that more than 90% of coastal pohutukawa stands had been eliminated. The tree had entirely disappeared in many areas along the west coast of Northland.

Disturbed by these findings, staff from Northland Department of Conservation, supported by New Zealand Forest Products (now Carter Holt Harvey), came up with the idea of creating a community-based project to help pohutukawa. In 1990 the Project Crimson Trust came to life.

Initially focused on the pohutukawa, because this species was considered to be significantly endangered, the Trust extended its mandate in 1996 to include the pohutukawa’s cousin – the rata.

While there are a number of different species of trees in the genus Metrosideros, to which pohutukawa and rata belong, Project Crimson focuses only on the mainland pohutukawa, and three tree rata: northern, southern, and Bartlett’s – these species are considered to be the most threatened among Metrosideros.

Much of Project Crimson’s stock was originally raised in prison nurseries. This partnership provided sound horticultural training for inmates while Project Crimson supplied community groups, schools and councils with a guaranteed stock of quality, ecologically-sourced trees.

Project Crimson’s work has captured the hearts of thousands of New Zealanders who have given their time and energy to hundreds of community and school projects to help this national icon.

Meet the Team

Meet the Trustees

Our Partners

The Tindall Foundation

In 2011 Project Crimson partnered with The Tindall Foundation to deliver Living Legends, our conservation project which saw 170,000 natives planted to celebrate New Zealand’s hosting of the Rugby World Cup.

The Tindall Foundation has been a wonderful supporter of Project Crimson, and we’re thrilled to be working with them again on Trees That Count, a major initiative to plant native trees to mitigate climate change.

Sir Stephen Tindall was the initiator of the Trees That Count programme, which aims to oversee the planting of millions of native trees throughout New Zealand, and Stephen and The Tindall Foundation have provided significant financial and in-kind support to Project Crimson.

Te Uru Rākau

Project Crimson and Te Uru Rākau have partnered through the One Billion Trees Programme to significantly scale up our programme, Trees That Count.

Ka huihui tātou ki te whakatō i ngā rākau kotahi piriona.

Together we will plant one billion trees.

Trees That Count and Te Uru Rākau have partnered through the One Billion Trees Programme to significantly scale up our efforts.

We’re tremendously grateful for this support which is enabling us to build our movement to attract funding and public participation with Trees That Count. Specific effort is also being made in the regions with regional advisors employed to train and connect land owners, tree funders and planting groups. This is an investment in scaling up a charity that can engage and unite all New Zealanders to plant millions more native trees.  

Te Uru Rākau is the central government organisation focused on supporting the planting of exotic and indigenous forests, sustainable forestry management, programmes like the Emissions Trading Scheme, and forestry grants.  The Government has set a goal to plant one billion trees by 2028 and the One Billion Trees Programme will deliver improved social, environmental, and economic outcomes for New Zealand.

Mazda Foundation

In 2007 the Mazda Foundation partnered with Project Crimson to bring the TREEmendous programme to life. This joint initiative teaches children about the importance of caring for the environment through the development of amazing outdoor classrooms for teachers and students to reconnect with nature.

Four New Zealand schools are chosen each year to have an area of their grounds transformed into an inspiring outdoor learning space with native trees and plants. The immersive natural learning areas could include bird habitats, lizard gardens, vege gardens and fruit orchards and more. It’s a prize worth $10,000 and all primary and intermediate schools can apply.

The TREEmendous Team, along with Project Crimson, the school community, Mazda ambassadors like Ruud Kleinpaste – the Bugman, Riley Elliott – the Sharkman and local Mazda dealership visit each winning school to create a beautiful native outdoor learning space that everyone can enjoy for generations to come.

Mazda New Zealand

With the support of Mazda New Zealand, Project Crimson has two hardworking vehicles which are prominently adorned with pohutukawa images, and the words “renewing pohutukawa and rata” splashed across them. Frequently loaded with trees and equipment for TREEmendous events or Trees That Count plantings, they are a roving billboard spreading awareness of Project Crimson and give us the opportunity to travel to some remote and very special parts of the country.

Department of Conservation

Project Crimson and the Department of Conservation (DOC) have been inextricably linked since the Trust started in 1990.  The combination of DOC’s vast knowledge in the area of conservation and their regional network of area offices, visitor information centres and field staff, have meant a strong and enduring partnership.

The Department of Conservation is the central government organisation charged with conserving the natural and historic heritage of New Zealand on behalf of and for the benefit of present and future New Zealanders.  Their vision is  “New Zealand is the greatest living space on Earth”.

Our Supporters

Ata Rangi

Ata Rangi vineyard is owned and managed by Clive Paton, his wife Phyll and sister Alison.

Clive planted the originally bare, stony 12-acre home paddock at the edge of the Martinborough village in 1980 and, in doing so, was one of a handful of people who pioneered grape growing in the area.

Ata Rangi Pinot Noir is now widely considered a leading New World example of this challenging variety.

Clive’s tree-planting work at the family Bush Block inspired the idea for Crimson, a younger vines Pinot Noir sold in support of the work of Project Crimson. Check out Ata Rangi’s work on this Youtube clip here.


Rātā is the Queenstown flagship restaurant of Michelin starred chef Josh Emett and highly regarded local restaurateur Fleur Caulton. Rātā takes inspiration from the southern landscape and everything that epitomizes New Zealand.

Rātā restaurant partnered with Project Crimson in 2012 and through their fundraising efforts are helping Project Crimson to plant native trees in the Queenstown region, with a particular focus on regenerating southern rata in the Wakatipu Basin.