Trees That Count set to grow


Conservation organisation, Trees That Count, is gearing up to its grow its programme thanks to a grant from the Government’s Provincial Growth Fund, as part of the Billion Trees programme.

Trees That Count’s goal is to mobilise New Zealanders to fund, plant and count the survival of 200 million new native trees over the next 10 years.

Trees That Count has been funded and supported to date by The Tindall Foundation, and more recently with business and public donations.

“We’re tremendously grateful for Crown support which will enable us to extend our community outreach and provide more training, resources and support to planting groups throughout New Zealand,” says Joris de Bres, Chair of the Project Crimson Trust, the well-established conservation organisation behind Trees That Count.

“We’ll also be able to target our efforts to attract further funding from the business sector to help planters increase their work.  We’re keen to see as many companies and individuals as possible funding native trees for community projects.”

Trees That Count has two tools. One is a recently launched online community Marketplace which matches tree funding with planting groups who want more native trees to increase their work.   More than 140,000 native trees have been funded or gifted so far.

“The Marketplace has attracted a lot of attention from some of New Zealand’s largest, most innovative companies.  They see funding the planting of native trees as a way of making a real and enduring difference to our country for climate change, for biodiversity and for community building.”

The second tool is a national tree count which keeps track of and maps the number of native trees planted in New Zealand. Anybody can participate and add their planting activities at  Over 14 million native trees have been added to the count since 2016.

“With support from everyone – business, philanthropy, government and everyday New Zealanders – we can create a cultural shift, where gifting or planting a native tree for any occasion becomes the Kiwi thing to do. That’s an exciting prospect,” says de Bres.



For all radio or TV interviews please contact:

Joris de Bres

Chair, Project Crimson

M: 021 146 1340



Or for further information please contact:


Tanya Hart,

Project Director, Trees That Count

M: 021 648 971





Melanie Seyfort,

Communications Manager, Trees That Count

M: 021 645 875



Additional information at 

Trees That Count is a programme of the Project Crimson Trust. For over 25 years, Project Crimson has been championing native tree planting through large-scale restoration and environmental education projects. 

Trees That Count is generously supported through the catalytic investment of The Tindall Foundation. The Tindall Foundation has funded the planting of over 65,000 native trees to date as well as provided operational support for the programme.

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