Living Legends

Living Legends was a community conservation project and joint venture between Project Crimson and The Tindall Foundation.

Project Crimson managed the Living Legends project which was set up in 2011 to celebrate and leave a legacy of New Zealand’s hosting of Rugby World Cup. Over 3 years, 170,000 native trees were planted across 17 locations throughout New Zealand, each one dedicated to a regional ‘Rugby Legend’ who was selected in 2011 by their provincial rugby union. These Rugby Legends are people who have made an outstanding contribution to rugby in New Zealand.

The Living Legends project was only possible with the support or our partners and sponsors. As well as the generous support given by the Tindall Foundation, Living Legends was also supported by major sponsors Meridian Energy and the Department of Conservation . The events were also supported by many local community groups who were actively involved on planting days, and as tree caretakers throughout the year.

All of the organisations involved share a commitment to looking after the environment and investing in local communities to create a legacy of beautiful places in New Zealand, for generations to come.

For more detailed information about Living Legends,your local planting project or the Rugby Legends involved visit

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